About Us

Established in 1936, the Urban Land Institute is a nonprofit education and research institute with almost 40,000 members across the globe—2,400 here in the Greater Bay Area.

ULI San Francisco
1 California St, Suite 2500
San Francisco, CA 94111
(628) 231-2197 | map

About Us

Our mission is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. ULI San Francisco carries forth that mission by serving the Bay Area’s public and private sectors with pragmatic land use expertise and education.

As a nonpartisan organization, ULI has long been recognized as one of America’s most respected and widely quoted sources of objective information on urban planning, growth and development.

Our members form a spectrum of land use and development disciplines, including developers, builders, investors, designers, public officials, planners, real estate brokers, attorneys, engineers, lenders, academics and students.

Members of the Urban Land Institute in the greater Bay Area are automatically members of ULI San Francisco.

Visit the national ULI website, browse the national ULI Annual Report or access more than 38,000 members on ULI’s national membership directory.

ULI Staff

Michelle Malanca Frey

Executive Director


(628) 245-2406

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Michelle Malanca Frey is the Executive Director of ULI San Francisco. She has two decades of built environment experience, from planning through construction, and has worked with organizations around the globe to drive the development of healthy, livable, and sustainable communities and buildings. She is a long-time member of ULI San Francisco and served as the Sustainability Committee Co-Chair for several years.

Michelle’s work has included the development of green building rating systems in Australia, New Zealand, South Africa and Abu Dhabi. As part of her own consultancy, she advised developers and investors on the integration of sustainability initiatives and performance requirements into large-scale development projects and real estate portfolios. As Vice President of the World Green Building Council, Michelle led collaborative, global projects, including the Business Case for Green Building report and the Sustainable Cities Initiative, a partnership with C40 Cities.

She has spoken on sustainable urban development at numerous events, including conferences in the United States, Canada, Australia, South Africa, Kenya, Jordan and throughout Latin America.

Natalie Sandoval

Senior Director


(628) 245-2405

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Natalie Sandoval, Senior Director, has been with ULI SF since March of 2016 and has over 10 years of experience in real estate, economic development, urban planning, and landscape architecture.

Natalie manages several initiatives and committees that serve ULI SF’s 2,400+ members. She oversees Technical Assistance Panels (TAPs), which provide multidisciplinary advice to local governments, public agencies, and nonprofits facing complex land use issues. In the last year, she has managed TAPs in Orinda, Hercules, and for the Bay Area Rapid Transit (BART). Natalie also supports the Policy & Practice committee, which serves as the umbrella for the District Council’s policy-related work. Alongside members of this committee, she manages ULI SF’s Housing the Bay initiative, which is tackling the root causes of the Bay Area’s housing crisis. In addition, Natalie oversees programs in San Francisco, the East Bay, and Silicon Valley – totaling over 60+ educational programs per year.

Prior to joining ULI, Natalie worked in the New York office of HR&A Advisors, an economic development and real estate consulting firm. As the Director of Marketing and Business Development she helped to develop and implement marketing strategies in New York, Los Angeles, Dallas, and Washington DC. Prior to working at HR&A, she lived in Los Angeles and was the Marketing and Business Development Manager at SWA Group, an international landscape architecture and urban design firm. As an Associate of the firm, she led firm-wide marketing and business development efforts, publications, and strategic marketing initiatives.

Natalie holds a Bachelor of Arts from Bard College and studied Landscape Architecture at UCLA Extension. In her free time, Natalie nurtures a small urban-farm in her back yard, hikes up mountains and cycles up hills, and explores burgeoning urban areas of SF and Oakland.


Julie Luu

Senior Associate


(628) 245-2407

Julie joined the Urban Land Institute San Francisco in 2016, which allows her to continue to explore her interests in nonprofit work, city and regional planning, and event planning. At ULI SF, Julie supports the Silicon Valley Programs Committee, San Francisco Programs Committee, the Women’s Leadership Initiative, and the UrbanPlan Committee to plan, manage, and execute high-quality programming and events.

Before joining ULI San Francisco, Julie lived on the Oregon Coast and worked at the Greater Bandon Association (GBA), a nonprofit organization focused on local community and economic revitalization. Prior to working at GBA, Julie earned her Bachelor of Arts degrees in Urban Studies and Sociology from the University of California, Berkeley.

Outside of her work at ULI, Julie enjoys vegetable gardening, reading non-fiction books, and thrifting.

Casey Pond

Senior Associate



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Casey Pond joined ULI San Francisco in November 2017, allowing her to continue to explore her interest in nonprofit work and passion for the environment and sustainable land use and development. As a Senior Associate, Casey supports the work of ULI SF’s 2,400+ members and initiatives.

Casey supports ULI SF’s Young Leaders Group (YLG) and, along with YLG Committee Members, manages the committee’s extensive professional development programming, including Development 360 and the ULI Mentor Program. Casey also directs ULI SF’s external communications and supports the Member Engagement and Sustainability committees, as well as Local Product Councils. Finally, Casey supports ULI SF’s Housing the Bay Initiative, which is tackling the root causes of the Bay Area’s housing crisis.

Casey graduated from the University of California, Santa Barbara, where she received her Bachelor of Arts in Environmental Studies and Professional Business Writing and Communications. While studying, Casey was a content marketing intern for Hofmann Architecture, an architecture firm in Santa Barbara that designs and sustainably renovates vintage airstreams and other small mobile spaces. Casey has also gained experience working for various nonprofits and local government; including Get Oil Out, the Breast Cancer Prevention Partners, and the 19th State Senate district’s office.

Outside of her work at ULI, Casey enjoys going on long runs and hikes with friends and family, listening to live music, and exploring new food around the Bay Area.

Adrian Garcia Hernandez




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Adrian recently graduated from UC Berkeley where he received simultaneous degrees in Sustainable Environmental Design, Forestry and Natural Resource Management. While at Berkeley, Adrian was selected as a Haas Scholar and received funding to perform an independent research project exploring the effects of tourism on equity and social inclusion in a rural community in Jalisco, Mexico. Prior to joining ULI, he studied abroad in Australia and the Solomon Islands while carrying out an independent research project regarding the prevalence of plastic and solid waste pollution in coastal areas.

Adrian is excited to join the ULI team and looks forward to supporting our mission to make cities a better, more livable place for everyone.