Our mission is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. ULI San Francisco carries forth that mission by serving the Bay Area’s public and private sectors with pragmatic land use expertise and education.
As a nonpartisan organization, ULI has long been recognized as one of America’s most respected and widely quoted sources of objective information on urban planning, growth and development.
Our members form a spectrum of land use and development disciplines, including developers, builders, investors, designers, public officials, planners, real estate brokers, attorneys, engineers, lenders, academics and students.
Members of the Urban Land Institute in the greater Bay Area are automatically members of ULI San Francisco.
Michelle Malanca Frey
Michelle Malanca Frey is the Executive Director of ULI San Francisco. She has two decades of built environment experience, from planning through construction, and has worked with organizations around the globe to drive the development of healthy, livable, and sustainable communities and buildings. She is a long-time member of ULI San Francisco and served as the Sustainability Committee Co-Chair for several years.
Michelle’s work has included the development of green building rating systems in Australia, New Zealand, South Africa and Abu Dhabi. As part of her own consultancy, she advised developers and investors on the integration of sustainability initiatives and performance requirements into large-scale development projects and real estate portfolios. As Vice President of the World Green Building Council, Michelle led collaborative, global projects, including the Business Case for Green Building report and the Sustainable Cities Initiative, a partnership with C40 Cities.
She has spoken on sustainable urban development at numerous events, including conferences in the United States, Canada, Australia, South Africa, Kenya, Jordan and throughout Latin America.
Natalie Sandoval joined ULI San Francisco as Director in March 2016 and has over 10 years of experience in real estate, economic development, urban planning, and landscape architecture.
Natalie manages several initiatives and committees that serve ULI SF’s 2,400+ members. She oversees Technical Assistance Panels (TAPs), which provide multidisciplinary advice to local governments, public agencies, and nonprofits facing complex land use issues. In the last year, she has managed TAPs in Orinda, Hercules, and for the Bay Area Rapid Transit (BART). Natalie also supports the Policy & Practice committee, which serves as the umbrella for the District Council’s policy-related work. Alongside members of this committee, she manages ULI SF’s Housing the Bay initiative, which is tackling the root causes of the Bay Area’s housing crisis. In addition, Natalie oversees programs in San Francisco, the East Bay, and Silicon Valley – totaling over 60+ educational programs per year.
Prior to joining ULI, Natalie worked in the New York office of HR&A Advisors, an economic development and real estate consulting firm. As the Director of Marketing and Business Development she helped to develop and implement marketing strategies in New York, Los Angeles, Dallas, and Washington DC. Prior to working at HR&A, she lived in Los Angeles and was the Marketing and Business Development Manager at SWA Group, an international landscape architecture and urban design firm. As an Associate of the firm, she led firm-wide marketing and business development efforts, publications, and strategic marketing initiatives.
Natalie holds a Bachelor of Arts from Bard College and studied Landscape Architecture at UCLA Extension. In her free time, Natalie nurtures a small urban-farm in her back yard, hikes up mountains and cycles up hills, and explores burgeoning urban areas of SF and Oakland.
Sam grew up in Southern California before relocating to Boulder where he attended the University of Colorado and received a Bachelor of Arts in Environmental Studies.
As Senior Associate, Sam helps to coordinate the UrbanPlan program, as well as the San Francisco, East Bay, and Silicon Valley Programs Committees.
He brings a diverse background of experiences to his work at ULI SF, including past work in water resource consulting and project management, consulting for Patagonia in Barcelona, marketing and event planning for a start-up, and as an analyst for a leading firm in the financial governance services industry. Sam’s interest in urban development and sustainable communities was sparked by an Architecture 2030 lecture in Santa Barbara and was further influenced by his father’s career in Architecture. Sam is excited to join the San Francisco District Council and looks forward to supporting its members and programs.
Nate Hanson joined ULI San Francisco in June 2017 and has a background in local government, politics, legislative affairs, grassroots coalition building, strategic communications, economic development, and public policy.
As Senior Associate, Nate supports the work of ULI SF’s members and initiatives. Nate supports ULI SF’s Young Leaders Group (YLG) and, along with YLG Committee Members, manages the committee’s extensive professional development programming, including Development 360 and the ULI Mentor Program. Nate also directs ULI SF’s external communications and helps to facilitate the work of ULI SF’s Marketing and Communications Committee. Finally, Nate supports the Executive Director in building and managing relationships with ULI SF’s sponsors.
Previously, Nate worked in city government in Pittsburgh, Pennsylvania as Chief of Staff to a Member of Pittsburgh City Council who also chaired the body’s Land Use and Economic Development Committee. In this role, Nate managed all legislation in the City of Pittsburgh related to land use and economic development, spearheaded the office’s constituent relations, and managed strategic relationships with a variety of stakeholders, including community leaders, real estate developers, media outlets, and the leadership of state, county, and city agencies and authorities. Previously, Nate was Communications Director to the Chair of Pittsburgh City Council’s Intergovernmental Affairs Committee.
Nate graduated from Carnegie Mellon University’s Heinz College of Information Systems, Public Policy, and Management with a Master of Public Management. He graduated magna cum laude from the University of Pittsburgh’s University Honors College with a B.Phil degree in Urban Studies and Politics-Philosophy.
Julie joined the Urban Land Institute San Francisco in 2016, which allows her to continue to explore her interests in nonprofit work, city and regional planning, and event planning. At ULI SF, Julie supports the Silicon Valley Programs Committee, San Francisco Programs Committee, and the Residential and Commercial Local Product Councils to plan, manage, and execute high-quality programming and events.
Before joining ULI San Francisco, Julie lived on the Oregon Coast and worked at the Greater Bandon Association (GBA), a nonprofit organization focused on local community and economic revitalization. Prior to working at GBA, Julie earned her Bachelor of Arts degrees in Urban Studies and Sociology from the University of California, Berkeley,
Outside of her work at ULI, Julie enjoys vegetable gardening, reading non-fiction books, and exploring new podcasts.
Sam Mori joined the ULI SF team in October 2017 and hopes to learn more about real estate, land use planning, and nonprofit work.
Sam became interested in land use planning through historic preservation work at various organizations including the Los Angeles Conservancy, Los Angeles Office of Historic Resources, and the National Park Service. Originally from Southern California, Sam received his Bachelors of Arts degree in History from Swarthmore College. In his free time, he enjoys hiking, biking, and guessing the age of buildings and trees around the city.
Sam looks forward to supporting the San Francisco District Council’s members, committees, and programming.