Natalie Sandoval
Executive Director
natalie.sandoval@uli.org
(628) 245-2405

Natalie Sandoval is Executive Director at the Urban Land Institute San Francisco (ULI SF) and has over 10 years of experience in real estate, economic development, urban planning, and landscape architecture. She has been with ULI SF since 2016 and a member of ULI since 2007. Over the last six years, she led all of the organization’s public sector work, was instrumental in launching and directing its Housing the Bay initiative and ULI’s Diversity Equity and Inclusion efforts, and has touched nearly all of its programmatic work during her tenure.

Natalie’s experience in the industry includes leadership positions around the country. Prior to joining ULI, she worked in the New York office of HR&A Advisors, an economic development and real estate consulting firm, as the Director of Marketing and Business Development. Prior to HR&A, she was the first Marketing and Business Development Manager for SWA Group, an international landscape architecture and urban design firm. Natalie received her MBA from the Presidio Graduate School and holds a BA from Bard College.

Joy Woo, CPSM, LEED AP
Director
joy.woo@uli.org
(628) 245-2406

Joy joined ULI SF in March 2022. At ULI SF, Joy oversees all local public sector initiatives, along with special district council projects and national ULI projects that support the District Council. She will also work on Diversity, Equity, and Inclusion (DEI) initiatives.

Before joining ULI SF, Joy worked for 20 years at AECOM, including the last 7 years as associate vice president/senior strategy director for the Global Cities Initiative that focused on leading transformative programs in priority cities around the world.

Joy is active in the Society of Marketing Professional Services (SMPS), in which she currently serves as a member of the national DEI task force and trustee for the SMPS Foundation. She is a Certified Professional Services Marketer (CPSM) through SMPS and a LEED AP. She recently completed Cornell University’s Diversity and Inclusion Certificate Program. Joy holds an MBA and a Bachelor of Science degree in Biological Sciences (minor in English), both from the University of California, Davis.

Julie Luu
Manager
julie.luu@uli.org
(628) 245-2407

Julie joined the Urban Land Institute San Francisco in 2016. At ULI SF, Julie supports the Bay Area Programs Committee, Silicon Valley Programs Committee, San Francisco Programs Committee, the Women’s Leadership Initiative, the UrbanPlan Committee, NEXT Committee, Technical Assistance for Communities Committee, and Diversity, Equity, and Inclusion Committee to plan, manage, and execute high-quality programming.

Before joining ULI San Francisco, Julie lived on the Oregon Coast and worked at the Greater Bandon Association (GBA), a nonprofit organization focused on local community and economic revitalization.

Julie holds Bachelor of Arts degrees in Urban Studies and Sociology from the University of California, Berkeley.

Pooja Sharma
Associate
pooja.sharma@uli.org
(628) 246-1953

As an Associate, Pooja supports members, committees, and initiatives of ULI SF, including WLI, Urban Plan, San Francisco and Silicon Valley Programs, DEI, and Sustainability.

Prior to joining ULI, Pooja worked with AvalonBay Communities as a community consultant at Avalon San Bruno. There, she gained valuable experience with property management in the Bay Area.

Pooja is a Bay Area native and graduated from Saint Mary’s College of California with a Bachelor of Arts in Economics with a Politics minor back in 2020. As an undergrad, she had the opportunity to intern at Heartsent Adoptions in Orinda and take on a coordinator role for a summer literacy program at the South San Francisco Public Library. She was also able to spend an academic year abroad in Seville, Spain through an international business and culture program.

Pooja is thrilled to be a part of the ULI team and looks forward to supporting our mission to make cities a better, more livable place for everyone.