Natalie Sandoval
Executive Director
[email protected]
(628) 245-2405

Natalie Sandoval is Executive Director at the Urban Land Institute San Francisco (ULI SF) and has over 15 years of experience in real estate, economic development, urban planning, and landscape architecture. She has been with ULI SF since 2016 and a member of ULI since 2007.

Over the last seven years, she led all of the organization’s public sector work, was instrumental in launching and directing its Housing the Bay initiative and ULI’s Diversity Equity and Inclusion efforts, and has touched nearly all of its programmatic work during her tenure.

Natalie’s experience in the industry includes leadership positions around the country. Prior to joining ULI, she worked in the New York office of HR&A Advisors, an economic development and real estate consulting firm, as the Director of Marketing and Business Development. Prior to HR&A, she was the first Marketing and Business Development Manager for SWA Group, an international landscape architecture and urban design firm. Natalie received her MBA from the Presidio Graduate School and holds a BA from Bard College.

Joy Woo, CPSM, LEED AP
Senior Director
[email protected]
(628) 245-2406

Joy joined ULI SF in March 2022. At ULI SF, Joy oversees all local public sector initiatives, along with special district council projects and national ULI projects that support the District Council. She will also work on Diversity, Equity, and Inclusion (DEI) initiatives.

Before joining ULI SF, Joy worked for 20 years at AECOM, including the last 7 years as associate vice president/senior strategy director for the Global Cities Initiative that focused on leading transformative programs in priority cities around the world.

Joy is active in the Society of Marketing Professional Services (SMPS), in which she currently serves as a member of the national DEI task force and trustee for the SMPS Foundation. She is a Certified Professional Services Marketer (CPSM) through SMPS and a LEED AP. She recently completed Cornell University’s Diversity and Inclusion Certificate Program. Joy holds an MBA and a Bachelor of Science degree in Biological Sciences (minor in English), both from the University of California, Davis.

Pooja Sharma
Senior Associate
[email protected]
(628) 246-1953

As an Associate, Pooja supports members, committees, and initiatives of ULI SF, including WLI, Urban Plan, San Francisco and Silicon Valley Programs, DEI, and Sustainability.

Prior to joining ULI, Pooja worked with AvalonBay Communities as a community consultant at Avalon San Bruno. There, she gained valuable experience with property management in the Bay Area.

Pooja is a Bay Area native and graduated from Saint Mary’s College of California with a Bachelor of Arts in Economics with a Politics minor back in 2020. As an undergrad, she had the opportunity to intern at Heartsent Adoptions in Orinda and take on a coordinator role for a summer literacy program at the South San Francisco Public Library. She was also able to spend an academic year abroad in Seville, Spain through an international business and culture program.

Pooja is thrilled to be a part of the ULI team and looks forward to supporting our mission to make cities a better, more livable place for everyone.

Jacqueline Smith
Associate
[email protected]
(628) 231-2627

Jacqueline joined ULI San Francisco in 2022 and provides support to ULI’s members, initiatives, and committees, specifically to Young Leaders Group (YLG), Member Engagement Committee and East Bay Programs Committee.

Before relocating to the Bay Area, Jacqueline worked in the hospitality and events industries in Chicago, which provided her with invaluable experience and comprehensive knowledge of events and customer service. Most recently, she completed a 200-hour Registered Yoga Teacher training in her home state of Michigan.

Jacqueline attended the University of Michigan – Ann Arbor, from which she holds Bachelor of Arts degrees in German and Program in the Environment, with a specialization in Environmental Health. She spent a summer at University of Michigan’s Biological Station learning and researching Northern Michigan forests and ecology. She hopes to one day continue her education with a Masters in Sustainability and looks forward to learning more about the industry through her role at ULI.

Juliette Coia
Associate
[email protected]
(628) 245-2146

Juliette grew up in Portland and recently graduated from the University of Oregon with a Bachelor of Science degree in Economics. While she was an undergraduate student, Juliette worked at Urbanism Next, a research center that studies the impacts of new technologies on the built environment. Juliette researched developments in land use and transportation planning and developed a passion for the field. After graduating, Juliette joined the Federal Reserve Bank of Dallas as a research analyst where she studied economic conditions in the district.

Juliette will be supporting the members and initiatives of ULI SF, specifically working on the UrbanPlan program, with the Local Product Councils, and on San Francisco and East Bay Programs Committees.