UrbanPlan
What is UrbanPlan?
UrbanPlan is a project-based learning curriculum unit for high schools and universities. Bringing together disciplines such as economics, city government, real estate and urban planning, UrbanPlan engages students to consider the myriad of complex decisions that shape our built environment. UrbanPlan is a realistic, engaging, and academically demanding classroom-based curriculum in which students learn about the fundamental forces that affect development in the United States. Students experience the challenging issues, private and public sector roles, complex trade-offs, and fundamental economics in play when proposing realistic land use solutions to vexing growth challenges.
Mission
The mission of UrbanPlan is to create a more sophisticated level of discourse among local stakeholders involved in land use decisions through education of tomorrow’s voters, neighbors, community leaders, public officials, and land use professionals so, together, we can create better communities.
Through UrbanPlan, students discover how the forces of our market economy clash and collaborate with the nonmarket forces of our representative democracy to create the built environment. This insight provides an essential foundation for any sophisticated land use discussion.
How it Works
Through UrbanPlan’s 15-hour classroom curriculum, students learn the essence of development: how the forces of our market economy clash and collaborate with the non-market forces of our representative democracy to create the built environment – providing the foundation required for any informed land use discussion. Over the course of the exercise, ULI member volunteers who are local land use professionals interact with the students on a regular basis. As “facilitators” in the classroom, they challenge the students to think more critically about the UrbanPlan issues and the specific responsibilities of the students assigned roles as finance directors, marketing directors, city liaisons, neighborhood liaisons, and site planners. At the end of the exercise, the ULI member volunteers serve on a mock “City Council” to judge the students’ proposals.
Get Involved!
- ULI Members: Find out what it takes to be an UrbanPlan Volunteer
- Teachers and Professors: Learn more about the Curriculum and bring UrbanPlan to your classroom
Contact Us
Dave Hopkins
Sares Regis Group of Northern California
UrbanPlan Co-Chair
dhopkins@srgnc.com
Erica Weber
Strada Investment Group
UrbanPlan Co-Chair
eweber@stradasf.com
Lauren Boro
Carr McClellan P.C.
UrbanPlan Vice-Chair
lboro@carr-mcclellan.com
ULI San Francisco Staff
Julie Luu
Manager
julie.luu@uli.org
Pooja Sharma
Associate
pooja.sharma@uli.org
Marisita Jarvis
UrbanPlan Coordinator
marisita.jarvis@uli.org