ULI San Francisco is excited to share our 2022-2024 Strategic Plan that will chart the course for our organization over the next two years. This plan advances ULI’s mission priorities by best leveraging our strengths: our community, member engagement, educational programming, trainings, and research on complex issues.

In early 2022, our Executive Board and member leaders began a strategic planning process. To start, we conducted a survey to gauge our members’ sentiment on where ULI contributes the most value and where we should focus to have the greatest impact. ULI SF leadership then held a full-day, in-person strategic planning workshop in the Spring. The session was optimistic, honest, motivating, engaging, and productive. We had open and at times confronting discussions about the tough issues facing all of us in the Bay Area and about ULI SF’s role across the industry, what has been going well, what could be improved, and what should be left behind. Having examined all of this input, ULI SF has embraced this opportunity to not only play a more active role in advancing the best possible future for the Bay Area, but also to reimagine our value to the ULI SF community and the real estate and land use industry.

The 2022-2024 Strategic Plan is guided by leading towards a future where the built environment thrives in harmony with the natural environment, communities are decarbonized, housing is attainable for all, there is sustainable growth and shared prosperity through land use and development, and our industry and its leaders are as diverse as our communities.

ULI SF’s Strategic Plan goals are organized around four pillars: 1) convene with purpose, 2) embrace new ways to create value, 3) activate community, and 4) focus on impact. Across all pillars, we will focus on the basics and improve engagement, resilience, flexibility, diversity and inclusion, and response speed.

Thank you to our members for providing valuable input and thought leadership that helped to shape our Strategic Plan!

Read the full report here: ULI San Francisco 2022-2024 Strategic Plan.