ULI Washington - Emerging Trends 2021: Transforming the DMV


February 2, 2021
1:00 pm – 4:00 pm GMT-0500

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    As we look ahead to the post-pandemic recovery, it has never been more important to stay up-to-date on the latest market trends and gain industry insights. Connect with industry leaders at ULI Washington’s Emerging Trends 2021 on February 2 and 3 and hear from regional leaders and development visionaries as they share their insights on the regional economic outlook and national trends that will shape the industry and the DMV in the year ahead.
    Program Schedule: February 2, 2021 
    Opening Session:  Regional Economic Outlook and Emerging Trends  (1:00 – 1:35 PM)
    PwC’s Byron Carlock shares highlights from the ULI/PwC’s Emerging Trends in Real Estate 2021 report including the economic outlook for the DMV, how we compare to other gateway markets and the expected impact of COVID-19 on various asset classes. Brookings’ Amy Liu will address the macro level trends that have accelerated during the pandemic and the implications for the region.  How do we use this moment to address longstanding inequities and looming risks like climate change? Read Brookings’ recent publication, The Great Real Estate Reset here.
    • Byron Carlock, U.S. Real Estate Practice Leader, PwC
    • Amy Liu, Vice President and Director, Metropolitan Policy Program, Brookings Institution
    Reinventing Cities Post-COVID (1:35 – 2:25 PM)
    How will DC and the surrounding suburbs transform post-pandemic? Join our panel of regional leaders to explore what our region needs to do to stay competitive and how can we use this reset to create a more equitable and sustainable region.
    • Matt Kelly, CEO, JBG Smith
    • Amy Liu, Vice President and Director, Metropolitan Policy Program, Brookings Institution
    • (Moderator) Willy Walker, Chairman and CEO, Walker & Dunlop
    • Anthony Williams, CEO, Federal City Council
    Transforming the Retail Landscape (2:25 – 3:10 PM)
    Online retail platforms and shifting consumer demands have accelerated greatly during the past year, having a direct impact on the necessity and presence of storefront retail.  Join our dynamic panel of retail experts as they delve into possible solutions to help the retail sector not just survive, but thrive.
    • (Moderator) Heather Arnold, Managing Director, Streetsense
    • Kathy Bonnafe, CEO, Combined Creative
    • Kathy Hollinger, President & CEO, Restaurant Assoc. of Metropolitan Washington
    • Jodie McLean, CEO, EDENS
    Racial Equity and Real Estate (3:10 – 4:00 PM)
    Structural racism in real estate and land use has resulted in stark racial disparities in economic, health and wealth outcomes for communities of color. Our industry is searching for strategies that will advance racial equity in our companies, industry and region. Our panel brings together banking, non-profit and developer leaders to share their insights on what is needed to make enduring change.
    • Cerita Battles, Managing Director, Affordable Lending, JPMorgan Chase
    • Cedric Bobo, Co-Founder, Project Destined
    • Jair Lynch, President & CEO, Jair Lynch Real Estate Partners
    • (Moderator) Adam Weers, Principal, Trammell Crow 

    SMALL GROUP DISCUSSIONS & NETWORKING: Continue the conversation, share your thoughts on these important topics and connect with other industry leaders at discussion sessions on Feb 2 & 3.
    February 2, 2021
    Racial Equity & Real Estate (4 – 4:45 PM): Join Racial Equity panelists Adam Weers, Cerita
    Battles and Jair Lynch
    for extended Q&A and small group discussions about strategies for advancing racial equity.
    Link to join discussion/networking is available here.  
    February 3, 2021
    Reinventing Cities (4 – 4:45 PM): Join Tracy Loh, Fellow at the Metropolitan Policy Center at Brookings, and ULI leaders to continue the discussion of challenges and opportunities facing our region post-COVID.  Read Brookings’ recent publication, The Great Real Estate Reset here. Link to join the discussion/networking session is available here.  

    Retail Transformation (4:45 – 5:30 PM): Join our Retail panelists Heather Arnold, Managing Director, Streetsense and Jodie McLean, CEO, EDENS for extended Q&A and small group discussions about the future of retail in the region. Link to join the discussion/networking session is available here
    Emerging Trends is eligible for AIA and AICP continuing education credits. If you have any questions, please contact rebecca.hertz@uli.org



    Anthony Williams

    Chief Executive Officer, Federal City Council

    Tony Williams, the former Mayor of Washington, D.C. (1999 – 2007), is the current Chief Executive Officer of the Federal City Council, an organization which serves as a catalyst for progress in the Nation’s Capital by focusing the creative and administrative talents of Washington’s business and professional leaders on major problems and opportunities that are facing the City. Prior to this he served as the Executive Director of the Global Government Practice at the Corporate Executive Board in Arlington, Virginia. He also serves as the William H. Bloomberg Lecturer in Public Management at the Harvard Kennedy School. In addition, he is a Senior Consultant to the firm McKenna Long and Aldridge, with particular emphasis on its municipal restructuring practice. During his two terms as Mayor, he is widely credited with leading the comeback of Washington D.C., restoring the finances of our nation’s capital, and improving the performance of government agencies, all while lowering taxes and investing in infrastructure and human services. Before his election as Mayor, he was the independent Chief Financial Officer of the District from 1995 to 1998, working with and on behalf of local officials, the D.C. Financial Control Board, and the U.S. Congress. Before his service in local Washington, Tony worked in a variety of positions in federal, state, and local government, including as the first CFO for the U.S. Department of Agriculture, appointed by President Bill Clinton and confirmed by the U.S. Senate. In addition to his work on company boards, Tony devotes his attention to issues of education and the environment, serving on the board of Fight for Children and the Chesapeake Bay Foundation. He holds a BA from Yale and an MPP from the Kennedy School and a J.D. from the Harvard Law School, as well as a number of awards and honorary degrees, including Governing Magazine Public Official of the Year in 1997. He is a fellow of the National Academy of Public Administration and former President of the National League of Cities. Williams holds a Juris Doctor degree from Harvard Law School, a Master’s degree in Public Policy from the Harvard Kennedy School of Government, and a Bachelor of Arts degree from Yale College. He served in the U.S. Air Force from 1971 to 1974. The former Mayor serves on the board of directors of a number of charitable organizations, including Catholic University, the Chesapeake Bay Foundation, Fight for Children, the Newseum, the National Geographic Education Foundation, and the Urban Institute.


    Adam Weers

    Principal, Trammell Crow Company

    Adam Weers is a Principal at Trammell Crow Company with fifteen years of commercial real estate development and finance experience. Adam currently oversees the McMillan Healthcare Campus, a 1,000,000 SF component of the multi-phased, mixed-use redevelopment of the former McMillan sand filtration site in Washington, DC (Ward 5), and the Northeast Heights development, a 1,500,000 SF multi-phase, mixed-use residential, retail and office development in Washington, DC (Ward 7). Adam has worked on a variety of projects and product types in his time with the firm, including the Shops at Dakota Crossing in Washington, DC, the Valo in Washington, DC, the Gateway Grand condominium in Ocean City, MD, the Shirlington Village condominium in Arlington, VA, and the South Kitchener Industrial Park outside of Toronto, ON. In addition, Adam manages the company’s New Market Tax Credit platform which has received nine NMTC allocations from the CDFI Fund since 2004 totaling ~$740 million. Adam also serves on Trammell Crow Company’s Diversity and Inclusion Initiative Steering Committee.


    Cedric Bobo

    CEO, CO-Founder, Project Destined

    Cedric Bobo is the CEO and Co-founder of Project Destined, a social impact vehicle that trains urban youth and military veterans to be owners and stakeholders in the communities in which they live, work and play. Prior to founding Project Destined, Cedric spent over 20 years as an investor and investment banker including over 10 years at The Carlyle Group where he committed over $2 Billion of equity capital. In 2015, Cedric was named to the “10 Top Powerful Black People on Wall Street You Should Know.” Prior to Carlyle, he worked at D.L.J. Merchant Banking (London) and McCown De Leeuw. He is the co-founder of Charter Board Partners, a non-profit focused on governance in the charter school sector. He also serves on the District of Columbia’s Office of Public Charter School Financing and Support Credit Committee and Beauvoir, The National Cathedral Elementary School. Cedric received his MBA from Harvard Business School and a BSME, summa cum laude from the University of Tennessee


    Cerita Battles

    Community & Affordable Lending Strategy Managing Director, JPMorgan Chase

    Cerita is a former JPMorgan employee. She is now returning to the Firm as is the Affordable Lending Strategy Managing Director at JPMorgan Chase. She was with the firm for over 8+ years. Cerita comes to the firm with 31+ years of experience in the financial industry, 23 years specifically dedicated to mortgage. Prior to rejoining the firm, Cerita was the Senior Vice President and Head of Retail Diverse Segments for Wells Fargo Home Mortgage. While there, she was responsible for establishing the company’s strategic plan and lending goals to increase and enable sustainable homeownership among low-to-moderate income homebuyers and communities as well as ethnic minority homebuyers across the full economic spectrum. Before joining Wells Fargo, Cerita worked for Bank of America as the Centralized Sales Site Executive and a Business Development Executive. She was the site Executive for the Jacksonville Centralized Sales Mortgage Site and managed a team of Business Development Managers that developed, implemented and executed "grassroot" low-to-moderate income and multicultural strategies across all mortgage production channels (Retail, Wholesale, Correspondent and Centralized Sales).As a former JPMorgan employee, Cerita spent 8+ years as a Business Development Executive with JPMorgan Chase Home Finance. She was responsible for the development, implementation and execution of Multi-cultural and Affordable Lending strategies within Retail, Wholesale and Correspondent channels. Cerita is affiliated with several corporate boards within the mortgage industry such as, Freddie Mac’s Advisory Housing Council, Fannie Mae’s Affordable Housing Corporate Board, the National Association of Hispanic Real Estate Professionals Corporate Board of Governor, National Association of Realtors and the Asian Real Estate of America’s Housing Advisory Board and Wells Fargo Home Lending Diversity & Inclusion Council.Cerita is a lifetime member of Ft Mośe Historical Society where she sits on the Advisory Board. She is a charter member and president of the First Coast Chapter of the Charmettes, Incorporated, which is a 501c3 national organization focused on cancer research and building the health and viability of our community. Cerita graduated from the University of Phoenix where she earned her Bachelor’s in Business Management. She is a native of St. Augustine, Florida where she currently resides with her husband Ronald Battles and their beautiful 17-year-old daughter, Myka Renae. Cerita is known as Reverend Cerita Battles at St. Paul A.M.E. Church and is a licensed Zumba instructor.


    Matt Kelly

    CEO, JBG SMITH Properties

    Matt Kelly is the CEO of JBG SMITH and a member of the Board of Trustees. Prior to the formation of JBG SMITH, Matt served as a Managing Partner of the JBG Companies and a member of the firm’s Executive Committee and Investment Committee and was co-head of JBG’s Investments Group. Prior to joining the JBG Companies in 2004, he was a co-founder of ODAC Inc., a media software company, and worked in private equity and investment banking with Thomas H. Lee Partners in Boston and Goldman Sachs, & Co in New York. Mr. Kelly currently serves on the boards of various industry, civic and philanthropic organizations including the Urban Institute and the Smithsonian National Museum of Natural History. He is Chairman of the Board of the Medstar Washington Hospital Center and serves as an Executive in Residence of the Steers Center at the McDonough School of Business at Georgetown University. He holds a B.A. with honors from Dartmouth College and an M.B.A. from Harvard Business School.


    Heather Arnold

    Director of Market Analysis, Streetsense

    As Principal of Research + Analysis and Managing Director of Public Sector work at Streetsense, Heather specializes in retail market analysis, incentive planning, and merchandising for downtown environments. With over 20 years of experience, Heather has made incredible strides toward shaping urban commercial landscapes and increasing access to opportunities in underserved neighborhoods. In this pursuit, she has been a catalyst for meaningful change — from repositioning malls toward active uses to creating community where surface parking once dominated. With an expert eye toward the development and implementation of retail solutions, Heather brings data-driven strategy to communities in need.


    Jair Lynch

    Jair Lynch Real Estate Partners

    Jair Lynch is president and CEO of Jair Lynch Real Estate Partners, which imagines and executes distinctive mixed-use projects for investors and a distinguished list of public, private and non-profit clients. Lynch has more than 25 years of experience as an investor and developer, including projects in Silicon Valley and the Washington, DC region. Since founding the firm in 1998, he has completed more than $1 billion worth of projects, with an additional 2.5 million square feet in the active pipeline. These include urban infill residential, commercial, retail and institutional projects involving new construction, renovation, and historic preservation. He is a driving force for urban regeneration, working in walkable urban places to empower people, develop place, and create prosperity. Lynch has a BS in Civil Engineering and a BA in Urban Design from Stanford University. Lynch was also named a James L. Loeb Fellow at Harvard University’s Graduate School of Design. Lynch has served on the boards and committees of the United States Olympic Committee, the Initiative of Competitive Inner Cities, LOCUS, the Federal City Council, the Developer Roundtable, Manna Inc., and the Sidwell Friends School. He lives in Washington, D.C. with his wife and daughter.


    Kathy Hollinger

    President and CEO, Restaurant Association of Metropolitan Washington

    Kathy E. Hollinger is President and CEO of the Restaurant Association Metropolitan Washington (RAMW). Since 2012 her visionary leadership has led RAMW -- which represents over a thousand restaurants and the food service industry in one of the nation’s largest and most visible regions -- through its most dramatic period of sustained growth and innovation, with overall operating budget and new revenue growth of 30%. She also raised the profile of the association and industry across the region and nationally, resulting in an epic year of national accolades that included Bon Appetit Magazine’s 2016 Restaurant City of the Year and ZAGAT’s Hottest Food City of 2016. As RAMW’s official voice and advocate, Kathy drove unprecedented growth and development in the industry, while guiding members through a continuously evolving legislative and regulatory landscape; providing marketing and small businesses consulting and resources; and spearheading visionary programming and industry events, including the internationally lauded RAMMY Awards. The RAMMYS honors exceptional ability and accomplishments in the restaurant community and has been named one of the nation’s top Food and Restaurant events. Kathy founded STORYBOARD, a Washington DC-based strategic communications firm, in 2010 and served as its CEO between 2010 and 2012. Appointed to DC Mayor Adrian Fenty’s executive cabinet in 2008, Kathy served as Film Commissioner of the District of Columbia Office of Motion Picture and Television from 2008 to 2011. With Kathy at the helm, Washington, DC experienced a 15% increase in volume of film activity and an increase of more than $38 million in industry direct spending and revenue generation. Prior to her appointment as Film Commissioner, Kathy led external and regulatory affairs for Comcast in Washington, DC, increasing company visibility and presence, brand and newly launched products and services. She negotiated Comcast’s cable franchise with the District of Columbia and created a public-private partnership focused on lifelong learning. Under her leadership, Comcast received DC Chamber of Commerce’s vaunted Business of the Year award and the US Conference of Mayors Champions of Excellence Award. Kathy began her career with the City Council of the District of Columbia, working as the Campaign Press Director and Director of Communications for DC Councilmember Charlene Drew Jarvis; and as Chief of Staff for DC Councilmember Kevin P. Chavous. Kathy has been recognized as one of the Most Influential Minorities in Cable and honored by Washington Business Journal as one of 20 Women Who Mean Business. In 2015 she was named as one of the region’s most influential business leaders in Washington Business Journal’s Power 100, and most recently in 2017 Washington City Paper named Kathy one of the People of the Year in their 2017 People Issue. Kathy currently serves on numerous boards, including DC Central Kitchen, the Federal City Council Policy Center, Destination DC and the National Cherry Blossom Festival Foundation. Kathy E. Hollinger President & CEO Restaurant Association Metropolitan Washington Kathy E. Hollinger is President and CEO of the Restaurant Association Metropolitan Washington (RAMW). Since 2012 her visionary leadership has led RAMW -- which represents over a thousand restaurants and the food service industry in one of the nation’s largest and most visible regions -- through its most dramatic period of sustained growth and innovation, with overall operating budget and new revenue growth of 30%. She also raised the profile of the association and industry across the region and nationally, resulting in an epic year of national accolades that included Bon Appetit Magazine’s 2016 Restaurant City of the Year and ZAGAT’s Hottest Food City of 2016. She holds a BA from American University’s School of Communication and a master’s in public communication and public policy from George Mason University. In 2010 she returned to American University as an adjunct professor in the School of Communication. Kathy and her husband, Anthony, live in Washington, DC with their young son, Bijan.


    Jodie McLean

    Chief Executive Officer, EDENS

    Jodie W. McLean is Chief Executive Officer of EDENS, one of the nation’s leading private owners, operators and developers of retail real estate. With a more than 25-year tenure at EDENS, she has established herself as a key player in the company’s growth and expansion to its current marketplace leadership, capitalized by blue chip investors and assets valued at $6.5 billion. McLean is responsible for EDENS’ strategy to move the portfolio to major urban centers, creating a portfolio of assets that are the center of community life. She was named Chief Investment Officer in 1997, President in 2002 and CEO in 2015. Overall, she has been responsible for the development, redevelopment, acquisition and disposition of more than $15 billion in retail assets. McLean passionately believes that retail should evolve beyond a shopping experience, and advocates for connectivity to the communities surrounding the company’s retail centers. To ensure this, each EDENS development is crafted to serve as an authentic gathering place, including a unique merchandising mix and welcoming design elements, fostering a sense of engagement with its neighbors. A native of Chicago, IL, McLean holds a B.S. in Finance and Management from the Moore School of Business, University of South Carolina and a degree from South Carolina Honors College. McLean serves as Trustee and Executive Board Member of the International Council of Shopping Centers and Trustee of Urban Land Institute. She serves on the boards of Cushman & Wakefield, The Real Estate Round Table, Wofford College and Extended Stay America, as well as boards of several other institutions and charities. McLean is a member of the Liberty Fellowship (Aspen Institute) Class of 2009.


    Kathy Bonnafe

    President, Combined Properties, Incorporated

    KathyBonnafe is CEO of Combined Creative(“C2”),a strategy and investment firm owned by Ronald S. Haftwith investments in adiversifiedreal estate enterprise, Combined Properties Inc. (“CPI”),and a new social club, The Britely, opening in 2021 and based in West Hollywood, CA. C2is focusedon investingand creating value in businesses devoted to building community and offering lifestyle that meet the needs of a dynamically evolving society. The firm has offices in Washington, DC and Los Angeles, CA.In her capacity as CEO, Kathy devisesC2’s strategy of investment in existing and new business initiatives. Utilizing her long-tenured leadership, strategic and real estate experience, Kathy provides oversightand investmentin the Combinedfamily of existing businesses andevaluatesnew business ventures that are in alignment withthe firm’svision.Prior to C2, Kathy was President& CEO of CPIwith a career spanning 30 years. Kathy started at CPI as an intern while pursuing her MBA and worked in various disciplines including finance, acquisitions, and capital markets before advancing her way up to President& CEO. While leadingthe company, she is credited with recapitalizing and restructuring the business, generating high and sustained profits, creating a significant presence in the Los Angeles market,and diversifying the asset base from purelyretail into multifamily and mixed-usethrough both acquisitions and a long-term multibillion-dollardevelopment program. Under her leadership,CPIhasbuilt a team of talented professionals across functional disciplines, created significantnew valueand achieveda reputation for innovative design and development on both coasts.Kathy is a passionate supporter of women and diversity in business, speaks at companies and events about inclusivity and gender bias among other related topics, and is credited with commencing the Urban Land Institute District Council’s Women’s Leadership Initiative. She completed her undergraduate business degree at James Madison University, received aM.B.A. from George Washington University and currently sits on the Board of Directors for Burke & Herbert Bank.Kathy is a native of Vienna, VA,the mother of two sons, and enjoys yoga, live music and doing good in the world.


    Amy Liu

    Deputy Director, The Brookings Institution

    Amy Liu is vice president and director of the Brookings Metropolitan Policy Program and the Adeline M. and Alfred I. Johnson Chair in Urban and Metropolitan Policy. A national expert on cities and metropolitan areas, Liu is adept at translating research and insights into action on the ground. As director of the Metropolitan Policy Program, which she co-founded in 1996, Liu pioneered the program’s signature approach to state and local engagements, which uses rigorous research to inform strategies for economic growth and opportunity. Liu has worked directly on such strategies with scores of public, private, and philanthropic sector leaders in regions around the country, including Chicago, Detroit, Louisville, San Diego, and Birmingham, Ala. Liu writes frequently about inclusive economic growth, the fortunes of midsized cities and small towns, and the intersection of economic, workforce, and community development policies. Liu’s paper “Remaking Economic Development” has catalyzed shifts in economic development toward higherquality growth, prosperity, and inclusion for all residents. In 2011, Liu was lead editor of “Resilience and Opportunity: Lessons from the Gulf Coast after Katrina and Rita,” which built on her co-authorship of the New Orleans Index, a multiyear series of reports that tracked New Orleans’ progress in the aftermath of Hurricane Katrina. Liu is frequently cited in top media outlets such as The New York Times, The Atlantic, The Wall Street Journal, and NPR. Liu also has extensive experience working with states and the federal government to develop policies and strategies to support cities and metropolitan areas. In 2013, Liu served as a special advisor to the U.S. Secretary of Commerce, guiding policy priorities related to trade, innovation, and data. Prior to Liu’s work at Brookings, she was Special Assistant to Housing and Urban Development Secretary Henry Cisneros and staffed the U.S. Senate Banking Committee’s subcommittee on housing and urban affairs. Liu brings her passion for inclusive prosperity and bottom-up action to key nonprofits and institutions. Liu serves on the board of Equal Measure, a nonprofit that helps local and national organizations advance social change, and Connected DMV, a regional collaborative in greater Washington, D.C. Liu is an advisory council member to ACT for Alexandria, a local community foundation, and Urban Land Institute Washington. Liu is also a member of the University of Illinois System President’s Advisory Council and the Walton Family Foundation Research Advisory Council. Liu holds a degree in social policy and urban studies from Northwestern University. In 2015, Liu completed the High Impact Leadership Program at Columbia Business School.


    William Walker

    President & Chief Executive Officer, Walker & Dunlop

    Willy Walker is chairman and chief executive officer of Walker & Dunlop. Under Mr. Walker’s leadership, Walker & Dunlop has grown from a small, family-owned business to become one of the largest commercial real estate finance companies in the United States. Walker & Dunlop is listed on the New York Stock Exchange and was #17 on Fortune’s 2017 list of “Fastest Growing Public Companies”. The company has also been named a Best Workplace for five of the past six years by the Great Place to Work® Institute. Mr. Walker received the Ernst & Young Entrepreneur of the Year award in 2011 and was named “Financier of the Year” in 2017 by Commercial Mortgage Observer. Mr. Walker received his master’s degree in business administration from Harvard University and a bachelor’s degree from St. Lawrence University. He currently serves on the boards of Children's National Medical Center, and the Mortgage Bankers Association, and he formerly served on the board of St. Albans School. Mr. Walker is also a member of the Real Estate Roundtable. Mr. Walker is an avid runner, skier and cyclist, and has run the Boston Marathon in 2:36.


    Byron Carlock

    Real Estate Leader, PCW

    Byron Carlock leads PwC’s U.S. Real Estate Practice. With 33 years of experience serving the industry, he brings extensive knowledge of the full real estate life cycle including matters ranging from strategic planning and property transaction advisory to capital formation, and business plan execution. In addition, he has expertise in governance, board matters, mergers and acquisitions and corporate conflict matters. Byron has experience advising major clients including corporate owners and users, developers, hospitality organizations, investors and REITs. Prior to assuming his current role, Byron served as the CEO and President of CNL Lifestyle Properties, Inc for seven years and served CNL as President of two other REITs over his 11-year tenure there.  His resume also includes three years as Executive Vice President and Chief Investment Officer of Post Properties and nine years as Managing Director for Trammell Crow and Crow Holdings related entities. Byron is a CPA, currently a governor of the Urban Land Institute (ULI), a member of Real Estate Roundtable, and NAREIT.  He is also a board member of AFIRE, Harding University College of Business Administration, Harvard Club of Dallas and a board member emeritus of Harvard Business School.    Byron earned his BBA at Harding University and also participated in the International Asian Studies Program at The Chinese University of Hong Kong, where he was a Rotary Scholar.  Byron also earned his MBA at Harvard Business School.    Byron has been extensively featured in media such as Fox Business News, and The New York Times, and writes a regular monthly column for National Real Estate Investor.  Byron was also named by D Magazine as one of the D500 most influential businessmen in Dallas

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